Cookie Policy

This Cookie Policy explains how MAX Digital Marketing, Inc. (doing business as MAXLEADS.IO, "we", "us", or "our") uses cookies and similar tracking technologies on our websites, landing pages, and workshop registration pages (the "Sites"). It should be read together with our Privacy Policy and Terms & Conditions.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. We also use similar technologies such as pixels, tags, web beacons, local storage, and software development kits (collectively, "cookies" in this policy). Cookies may be set by us ("first-party") or by third parties ("third-party"), and they may be session cookies (deleted when you close your browser) or persistent cookies (remain until they expire or are deleted).

2. Categories of Cookies We Use

a. Strictly Necessary Cookies

Required to operate the Sites, load pages, submit forms, and maintain security. These cannot be disabled through our consent tool because the Sites will not function properly without them. Examples: session, load-balancing, CSRF protection, and consent- preference storage.

b. Functional Cookies

Remember choices you make (such as form autofill, region, or preferences) to provide a more personalized experience.

c. Analytics / Performance Cookies

Help us understand how visitors interact with the Sites so we can improve content, layout, and workshop performance. These include:

• Google Analytics 4 (GA4) - traffic sources, page views, engagement events, and conversion tracking. Provider: Google LLC.
• GoHighLevel - form interactions, registration tracking, and lead attribution on our workshop funnel. Provider: HighLevel, Inc.

d. Advertising / Targeting Cookies

Used to measure ad performance, attribute conversions, build custom audiences, and show relevant ads on other platforms. These include:

• Meta Pixel (Facebook / Instagram) - conversion tracking and audience building for our ads. Provider: Meta Platforms, Inc.
• Google Ads / Floodlight - conversion tracking and remarketing for our Google Ads campaigns. Provider: Google LLC.
• TikTok Pixel (if enabled) - conversion tracking and audience building for TikTok Ads. Provider: TikTok Inc.

3. Personal Information Collected via Cookies

Cookies and pixels may collect identifiers (cookie IDs, device IDs, IP address), internet or network activity (pages viewed, referring URLs, clicks), approximate geolocation (city/region derived from IP), and inferences drawn from that activity. Consistent with the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"), these may qualify as "personal information."

4. How We Use Cookie Data

• Operate, secure, and improve the Sites.
• Measure traffic, workshop registrations, and marketing campaign performance.
• Attribute conversions to advertising channels (e.g., Facebook Ads, Google Ads).
• Build custom and lookalike audiences for our own advertising.
• Prevent fraud and misuse (including invalid form submissions).

We do not use cookies to collect Sensitive Personal Information as defined by the CPRA, and we do not knowingly collect information from children under 16.

5. California Privacy Rights (CCPA/CPRA)

California residents have specific rights regarding personal information collected through cookies and pixels:

• Right to know what personal information we collect, use, disclose, and share.
• Right to delete personal information we have collected, subject to legal exceptions.
• Right to correct inaccurate personal information.
• Right to opt out of "sale" or "sharing" of personal information, including sharing for cross-context behavioral advertising. Certain use of advertising cookies (e.g., Meta Pixel, Google Ads remarketing) may constitute "sharing" under the CPRA.
• Right to non-discrimination for exercising your privacy rights.

Do Not Sell or Share My Personal Information: To opt out of sharing for cross-context behavioral advertising, use the cookie consent banner on our Sites to reject Advertising cookies, or email us at info@maxleads.io with the subject line "Do Not Sell or Share My Info."

Global Privacy Control (GPC): We recognize and honor the Global Privacy Control signal as a valid opt-out of sale and sharing under the CPRA. If your browser or extension sends a GPC signal when you visit our Sites, we treat it as a request to opt out for that browser and device.

6. How to Manage or Disable Cookies

• Consent tool: Use the cookie banner or preferences link on the Sites (where displayed) to accept or reject non-essential cookie categories.
• Browser controls: Most browsers let you block or delete cookies through their settings (Chrome, Safari, Firefox, Edge). Blocking strictly necessary cookies may break parts of the Sites.
• Industry opt-outs: You can opt out of many advertising cookies at:
  • Digital Advertising Alliance - optout.aboutads.info
  • Network Advertising Initiative - optout.networkadvertising.org
  • YourAdChoices - youradchoices.com
• Provider opt-outs: Google Analytics opt-out, Google Ads Settings, and Meta ad preferences in your Facebook / Instagram account settings.

7. SMS Program and Cookies

Cookies and pixels are not used to obtain your consent to receive text (SMS/MMS) messages. SMS opt-in is collected only through explicit form or verbal consent as described in our Terms & Conditions. No mobile information or SMS opt-in / consent data is shared with third parties or affiliates for marketing or promotional purposes.

8. Third-Party Cookies

Third-party providers named above set their own cookies subject to their own privacy policies. We do not control third-party cookies and encourage you to review their policies:

• Google - policies.google.com/privacy
• Meta - facebook.com/privacy/policy
• HighLevel (GoHighLevel) - gohighlevel.com/privacy-policy
• TikTok - tiktok.com/legal/privacy-policy-us

9. Retention of Cookie Data

Cookie lifespans vary by cookie and provider, from a single browser session to up to 24 months. Consent preferences are retained for up to 12 months, after which we will ask again.

10. Changes to This Policy

We may update this Cookie Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be posted on this page and, where appropriate, communicated by email or an on-site notice.

11. Contact Us

To exercise your California privacy rights, request a list of cookies used on the Sites, or ask questions about this policy, contact:

See also our Privacy Policy and Terms & Conditions.